Here's why sellers choose us:

Real Savings

Our clients save thousands in commission without sacrificing quality with our 1% listing service.

Full-Service, Start to Finish

From pricing and staging advice to high-end photography, 3D tours, and expert negotiation, we handle every detail — professionally and personally.

Top-Tier Marketing

Your home is showcased everywhere: MLS®, REALTOR.ca, major real estate portals, social media, and more — with eye-catching visuals and strategic exposure.

Trusted Experience

With well over 1,000 successful transactions, we've sold nearly every property type and navigated every market condition.

Respected by Other REALTORS®

We offer fair co-op commissions and maintain strong relationships with agents across Ottawa and beyond — ensuring your listing gets maximum visibility and attention.

No Gimmicks. Just Results.

We believe in honesty, transparency, and value. There are no hidden fees, upsells, or bait-and-switch tactics — just professional service that gets your home sold.

While discount real estate brokerages can help you save on commission, there are some trade-offs to consider before choosing one. Many offer limited services—such as basic MLS listings—leaving you to handle marketing, showings, or negotiations on your own. You may also receive less personalized attention since some agents work with a higher volume of clients.

Discount brokerages often invest less in professional photography, media and advertising, which can impact how your home stands out to buyers. In some cases, other agents may be less motivated to show listings with lower commission since many discount brokerages offer less to agents representing buyers.

Equity One is NOT a discount real estate brokerage. We are a full service brokerage that simply reduces the commission we earn, while offering a competitive commission to the buyer’s agent. Buyer agents can expect the same compensation and services offered by the best brokerages when dealing with Equity One.

We cut unnecessary overhead by leveraging technology and AI, ditching expensive office space, layers of management, and eliminating franchise and royalty fees. We’ve eliminated costs that don’t help sell your home, and those savings are passed along to you.

The landscape of organized real estate has changed considerably over the past 25 years. Information that was tightly held by REALTORS® is now readily available to anyone with a smart phone. Because of this, selling real estate has become significantly less laborious, yet commissions and brokerage models have remained largely unchanged. Large brick and mortar brokerages still rely on commission splits from their agents to keep the office lights on, and there is mounting evidence that the real estate industry is moving away from the traditional model.

Everything you’d expect from a full-service brokerage — and more:

• MLS® and REALTOR.ca listing

• Professional photography, video, 3D virtual tours, and property listing website

• Property evaluation & pricing strategy

• Staging advice

• Showing coordination

• Offer negotiation

• Full contract and paperwork management

• Personalized, hands-on support

There are no hidden fees, and the commission is payable only if we successfully sell your home.

No. We offer competitive co-op commission to buyer agents of between 2 & 2.5%, ensuring your listing gets maximum exposure and interest. The fact is we reduce the commission on our end and not the buying agent end, meaning buyer agents make no distinction between our listings and those of national brands. And our listings appear on MLS®, REALTOR.ca, and all major real estate platforms, including the websites of the biggest brands in the business through listing syndication. We’ve also developed an excellent reputation in the industry, and are respected amongst our peers.

Yes. We coordinate showings, communicate with agents, and represent you in all negotiations. We prepare and deliver all paperwork to your lawyer to ensure a smooth closing. We are also available to handle any pre or post closing issues that may arise, and will engage other professionals as needed.

Yes. We offer detailed market evaluations and guidance on how to best prepare your home for sale. We can also connect you with reputable trades to provide any pre-listing repairs.

If you want to see what has sold in your neighborhood, you can create an account on our website. This will let you view sold histories from the past 2 years anywhere in Ottawa.

Yes, all our listings are placed on the MLS® system and appear on REALTOR.ca. We also syndicate your listing to hundreds of websites, including the websites of the biggest brands in real estate.

Professional photography, 3D virtual tours, video, 2D floor plans, staging advice, social media marketing, listing syndication, and more. All media is created in-house, ensuring we highlight the elements of your home and neighbourhood that attract buyers.

Traditionally, commissions are around 5%–6% of the home’s sale price, though this varies by region and agreements.

For example, if a home sells for $500,000 at a 5% commission:

Total commission = $25,000 + HST.

If the listing agent posts the home to the MLS® system, the commission would typically be split as follows:

2.5% to the listing agent ($12,500 + HST).
2.5% to the buyer’s agent ($12,500 + HST).

We differ from this model by reducing the listing side to 1% commission, and offering the buyer’s agent between 2 and 2.5% commission + HST. In doing that, buyer agents from other brokerages gladly show our listings given that we continue to offer a competitive buyer agent commission.