There Are Many Different Ways to Sell a Home in Ottawa.
Which one is right for you?
Here’s a look at the different ways to sell your home—and where our brokerage fits in.
Selling a home is one of the biggest financial decisions most people will ever make. While many sellers default to a traditional real estate agent, today’s homeowners actually have a variety of options. Each comes with advantages and drawbacks, depending on your priorities.
Traditional Full-Service Real Estate Agent
The standard choice for most sellers. Agents provide MLS® exposure, marketing, and negotiation support.
Pros:
Broad exposure through MLS® and REALTOR.ca
Professional advice and full-service support
Negotiation and contract expertise
Cons:
High commission fees (often 5–6%)
Less flexibility on costs
Discount or Flat-Fee Brokerage (Our Approach)
This is where we come in. We offer the same full-service support as a traditional agent—MLS® exposure, professional marketing, and expert negotiation—but at a lower commission.
Why sellers choose us:
Significant savings on commission without sacrificing service
Experienced agents who handle every step of the process
Technology-driven efficiency keeps costs down
Nearly 1,000 transactions’ worth of expertise on your side
In short, you’re not paying for less—you’re paying for smarter.
For Sale by Owner (FSBO)
Selling on your own without an agent.
Pros:
Avoids listing commission
Full control of the process
Cons:
No automatic MLS® exposure
Time-consuming, stressful, and legally risky
Potential to leave money on the table
Usually end up paying buyer agent commission of 2 - 2.5%
Selling to an Investor or Cash Buyer
Investors buy homes directly, often quickly and in cash.
Pros:
Fast and certain sale
No repairs or staging required
Cons:
Sale price often well below market value
Auction or Online Bidding
Homes are sold through auction houses or online bidding platforms.
Pros:
Creates urgency among buyers
Transparent process
Cons:
Risk of selling under value
Auction fees apply
Rent-to-Own or Seller Financing
Sellers provide financing or lease options directly to buyers.
Pros:
Opens doors for buyers who can’t qualify traditionally
Potential for added returns
Cons:
Legal complexity and risk
Payments spread out over time
The Bottom Line
You have options when it comes to selling your home.
If you want speed, investors may be your best bet.
If you want total control, FSBO might appeal.
If you want maximum exposure and top value, MLS® is the proven path.
At our brokerage, we believe there’s a smarter way to sell: full professional service, but at a lower commission. That means you keep more of your equity—without compromising results.
How much will you save when selling your home?
Calculate your savings below.
Use our commission savings calculator to find out how much you’ll save when listing with Equity One compared to the prevailing 5% commission charged by others. Choose to offer 2% or 2.5% to the buyer’s agent.
Discount Brokerage Pricing.
Big Brokerage Service.
Paying less shouldn’t mean getting less. The benefits of using Equity One Include:
✔ listings are listed on the MLS® & REALTOR.ca
✔ listings are syndicated to hundreds of websites
✔ listings get a personalized property listing website
✔ pro photos, 3D virtual tour, video, & floor plans
✔ a proven marketing system
✔ all showings are managed
✔ expert negotiation & contract handling
✔ closing management
✔ personalized service, tailored to you
✔ always accessible
✔ experience - over a 1,000 transactions closed
What our clients are saying.
Their words, not ours.
You’ve Got Questions.
We’ve Got Answers.
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Here's why sellers choose us:
Real Savings
Our clients save thousands in commission without sacrificing quality.
Full-Service, Start to Finish
From pricing and staging advice to high-end photography, 3D tours, and expert negotiation, we handle every detail — professionally and personally.
Top-Tier Marketing
Your home is showcased everywhere: MLS®, REALTOR.ca, major real estate portals, social media, and more — with eye-catching visuals and strategic exposure.
Trusted Experience
With close to 1,000 successful transactions, we've sold nearly every property type and navigated every market condition.
Respected by Other REALTORS®
We offer fair co-op commissions and maintain strong relationships with agents across Ottawa and beyond — ensuring your listing gets maximum visibility and attention.
No Gimmicks. Just Results.
We believe in honesty, transparency, and value. There are no hidden fees, upsells, or bait-and-switch tactics — just professional service that gets your home sold.
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No. We are a full-service real estate brokerage that charges less. We like to say that the only thing ‘discounted’ is our commission — never our service or commitment to you.
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No. We offer competitive co-op commission to buyer agents of between 2 & 2.5%, ensuring your listing gets maximum exposure and interest. The fact is we reduce the commission on our end and not the buying agent end, meaning buyer agents make no distinction between our listings and those of national brands. And our listings appear on MLS®, REALTOR.ca, and all major real estate platforms, including the websites of the biggest brands in the business through listing syndication. We’ve also developed an excellent reputation in the industry, and are respected amongst our peers.
Real estate is one of the very few industries where smaller brokerages compete on equal footing with larger national brokerages given smaller companies are given access to the same tools, such as the MLS® System.
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We’ve built our business differently — on efficiency, transparency, and value.
Most traditional brokerages follow a model that relies on high commission to cover large overhead costs, like staffing, franchise/desk fees, and expensive office space. At Equity One, we’ve streamlined everything. We leverage technology, ditched the office and, as an independant brokerage, don’t pay brokerage or franchise fees. So the money we would have otherwise paid out in fees to a brick and morter broker are passed along as savings to you.
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Everything you’d expect from a full-service brokerage — and more:
MLS® and REALTOR.ca listing
Professional photography, video, 3D virtual tours, and property listing website
Property evaluation & pricing strategy
Staging advice
Showing coordination
Offer negotiation
Full contract and paperwork management
Personalized, hands-on support
There are no hidden fees.
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Yes. In fact, many clients say it’s better. We’re experienced, highly responsive, and results-driven. The only thing “discounted” is our commission — never our service or commitment to you. And a lower commission means real savings, or flexibility when it comes to pricing or offer negotiations.
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Yes. We represent both home sellers and buyers, providing expert guidance on either side of the transaction. And when you hire us to assist you purchasing real estate, we pay you up to $2,500 from our commission to help you save even more.
Book a Free Home Evaluation
No Cost. No Obligation.
At Equity One, we go beyond guesswork. Schedule a free home evaluation, and we will prepare a Comparative Market Analysis (CMA) that looks at similar homes currently on the market and those recently sold in your area to give you an idea of what your home is worth.
During the consultation, we will also:
discuss your real estate goals and reasons for selling.
guide you on preparing your home for sale.
discuss current market conditions that may impact you.
explain our marketing and selling process in detail.
help you establish a timeline.
provide professional referrals, if needed.
if selling to purchase, establish a buying criteria.
answer any questions you may have.
Copyright © 2025 Equity One Real Estate Inc., Brokerage. All Rights Reserved.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.
For listings in Canada, the trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.