Selling Ottawa Real Estate?
Smarter Service.
Less Commission.

We are a small, but top-producing Ottawa real estate brokerage offering personalized full-service for home sellers at a lower commission rate with our SmartSELL® Selling Service. We’ve been selling Ottawa real estate since 2008, and we’ve saved our clients millions in commission, all while delivering superior real estate services.

SmartSell® Selling Service:
Saving Ottawa home sellers
thousands in commission.

At Equity One, we reject the idea that lower commission should mean lower service. While some discount brokerages reduce fees by scaling back support, our approach is built around efficiency - not shortcuts.

With SmartSell®, we offer a comprehensive, full-service real estate experience that includes expert marketing, strategic guidance, premium listing media, and a proven sales process - all for less commission. We’ve been helping sellers in Ottawa save money since 2008.

Use our savings calculator to see the difference working with Equity One can make.

Choosing Equity One means partnering with a trusted team with a proven track record of delivering results. We prioritize your goals, provide a seamless selling experience, and help you retain more of your home’s value - saving you thousands in commission, without compromising on service.

SmartSell® Selling Service.
How It Works:

Step 1:

Initial In-Home Consultation

Equity One will visit your home to discuss your real estate goals, determine a market value and listing price, guide you on preparing your home for sale, discuss market conditions and how they may impact your sale, and answer any questions you may have.

Step 2:

Scheduling Photography And Media

Once the home is ready for sale, we will schedule a date and time to photograph the property. Equity One provides professional photography, 3D Matterport tour, video, drone (if applicable), and 2D floor plans at no additional cost.

Step 3:

Pre-Listing And Info Gathering

We will prepare the listing for your review and approval. We will also install a lockbox and a for sale sign on the property at this point.

Step 4:

Upload Listing To MLS® System

We publish your listing to the MLS® System, and syndicate it to hundreds of other websites, including the websites of the biggest brands in real estate.

Step 5:

Showing Management

We provide you with an app to manage all showing requests. You will be able to confirm, reschedule or decline appointment requests. Equity One will show all non-represented buyers your home.

Step 6:

Offers

We negotiate all offers with your best interests at the forefront. Once an agreement is reached, we coordinate with the buyer's agent all inspection and appraisal requests (if required).

Step 7:

Inspection & Paperwork Support

We manage inspection outcomes and renegotiations, if necessary. Once the agreement firms up, we manage all closing documentation, and send completed purchase and sale agreement and associated documentation to your lawyer on your behalf.

Step 8:

Pre-Closing

We coordinate a final buyer walkthrough (if applicable), and tie off any loose ends prior to the closing date. We also coordinate any last minute issues in order to ensure a smooth closing.

Step 9:

Closing

The day of closing has arrived, and you've officially sold your home! Should any post closing issues arise, we will coordinate with all parties to resolve the issue.

AFTER SALE:

Beyond the Sale

Our relationship doesn’t end at closing. We’ll be here for advice, market updates, and ongoing support whenever you need us.

SmartSell®
Frequently Asked Questions

What our clients are saying.
Their Words, Not Ours.

Book a Free Seller
In-Home Consultation

At Equity One, we go beyond guesswork. We will prepare a Comparative Market Analysis (CMA) that looks at similar homes currently on the market and those recently sold in your area.

But a CMA is only as good as the experience behind it. We interpret the data using expert insight and up-to-date market trends to give you a clear, accurate picture of your home’s value.

During the consultation, we also:

  • discuss your real estate goals and reasons for selling.

  • guide you on preparing your home for sale.

  • discuss current market conditions that may impact you.

  • explain our marketing and selling process in detail.

  • help you establish a timeline.

  • provide professional referrals, if needed.

  • if selling to purchase, establish a buying criteria.

  • answer any questions you may have.